UNESCO launches new travel website ‘World Heritage Journeys Europe’ to promote Wieliczka and Bochnia Royal Salt Mines to global audience.
Coinciding with the European Heritage Days celebrations, UNESCO will launch the first-ever web platform dedicated to World Heritage and sustainable travel. Supported by the European Union, the platform features 34 selected World Heritage sites spread across 19 European Union countries, and has been developed in collaboration with National Geographic.
Wieliczka and Bochnia Royal Salt Mines has been working in collaboration with UNESCO and National Geographic for over 18 months to develop inspiring and educational content to be featured on the platform. The World Heritage Journeys launch will take place when UNESCO Paris Headquarters opens its doors to the public on 15-16 September for the European Heritage Days event. The initiative is co-funded by the European Union and promotes sustainable travel to some of the most remarkable World Heritage sites in Europe.
It encourages people to ‘travel differently, travel deeper’, which means travelling beyond the major tourist hubs, staying longer and experiencing more of what the local region has to offer.“Our goal is to change how people travel. Staying longer in destinations, experiencing the local culture and its environment, and gaining a deeper knowledge and appreciation of World Heritage values,” said Mechtild Rössler, Director of the World Heritage Centre at UNESCO.World Heritage Journeys invites travelers to travel along four cultural heritage itineraries—Royal Europe
, Ancient Europe
, Romantic Europe
and Underground Europe
—which intertwine to tell fascinating stories of Europe’s heritage and history.
The website has practical information and tools to support travelers in planning their European holidays based on local knowledge about the destinations’ cultural heritage.“In addition to reaching travelers directly, we hope that the travel industry—including tour operators, travel agents, and local and national tourism authorities—will be inspired by the content we have curated, and will develop and promote authentic tourism that aligns with the goals of the project and reflects the outstanding universal value of World Heritage.”World Heritage Journeys will also play a key role in attracting Chinese visitors to Europe for the 2018 EU/China Tourism Year, an initiative led by the European Commission and the Ministry of Culture and Tourism of the People’s Republic of China in collaboration with the European Travel Commission (ETC). The website is available in English, Chinese and French.
The platform also contributes to the goals of the 2018 European Year of Cultural Heritage.“This project is a great example of how National Geographic ignites the explorer in all of us looking to explore the farthest reaches of the Earth and beyond. It seeks to contribute to the economic health of the communities in and around the World Heritage sites, and guide tourists to unique cultural attractions and experiences, as recommended by local experts,” said Frank Biasi, Director of digital development and travel programs at National Geographic Maps. “With this local knowledge, the website encourages travelers from North America, China and other major tourism markets to travel differently and travel deeper, and use the platform to inspire and plan their European trips.”Participating World Heritage sites:
18th-Century Royal Palace at Caserta with the Park, the Aqueduct of Vanvitelli, and the San Leucio Complex (Italy) click here Ancient City of Nessebar (Bulgaria) click here Aranjuez Cultural Landscape (Spain) click here Archaeological Area and the Patriarchal Basilica of Aquileia (Italy) click here Archaeological Ensemble of Tárraco (Spain) click here Archaeological Site of Olympia (Greece) click here Champagne Hillsides, Houses and Cellars (France) click here Cultural Landscape of Sintra (Portugal) click here Gardens and Castle at Kroměříž (Czech Republic) click here Historic Centre of Brugge (Belgium) click here Historic Centre of San Gimignano (Italy) click here Historic Town of Banská Štiavnica and The technical Monuments in its Vicinity, Slovakia Lednice-Valtice Cultural Landscape (Czech Republic) click here Major Mining Sites of Wallonia (Belgium) click here Mines of Rammelsberg, Historic Town of Goslar and Upper Harz Water Management System (Germany) click here Mining Area of The Great Copper Mountain in Falun (Sweden) click here Mont-Saint-Michel and its Bay (France) click here Nord-Pas De Calais Mining Basin (France) click here Palace and Park Of Versailles (France) click here Palaces and Parks of Potsdam and Berlin (Germany) click here Pafos (Cyprus) click here Pont du Gard (Roman Aqueduct) (France) click here Roman Monuments, Cathedral of St Peter and Church of Our Lady in Trier (Germany) click here Royal Botanic Gardens, Kew (United Kingdom) click here Sanctuary of Asklepios at Epidaurus (Greece) click here Stari Grad Plain (Croatia) click here The Par Force Hunting Landscape in North Zealand (Denmark) click here The Royal Domain of Drottningholm (Sweden) click here Tokaj Wine Region Historic Cultural Landscape (Hungary) click here Upper Middle Rhine Valley (Germany) click here Vilnius Historic Centre (Lithuania) click here Wachau Cultural Landscape (Austria) click here Wieliczka and Bochnia Royal Salt Mines (Poland) click here Zollverein Coal Mine Industrial Complex in Essen (Germany) click here